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Tuesday, May 3 • 1:00pm - 2:00pm
Experiential Marketing (actual in-person customer interactions)

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Our panel will focus on the increasing popularity of real world marketing tactics for building brand assets and audiences beyond the digital arena. Ideas touched on would include: creating a photo worthy moment(s) to go viral, the illusion of advertising through real world experiences and bridging digital-physical divide.
Moderators
avatar for Haley Boehning

Haley Boehning

Principal/Founder, STORYFORGE
As principal and co-founder of Storyforge, I help founders and CEOs achieve the clarity and alignment necessary to tell meaningful stories, so they can build businesses that matter. Prior to co-founding Storyforge in 2014, I spent 16 years with L Brands (NYSE: LB), most recently as... Read More →

Speakers
TA

Todd Alles

Founder, Managing Partner, Marketing Activations Group, LLC.
Todd J. Alles, Jr. has accumulated over two decades of marketing experience in fields of product & brand marketing; sponsorship; event activation; and new product launches. Todd is a founding member and managing partner of Marketing Activations Group, the Columbus-based marketing... Read More →
avatar for Josh Chaney

Josh Chaney

Communications Manager, CrossChx
I'm a storyteller, specializing in communications strategies, brand messaging, media relations and event marketing in both B2B and B2C environments. I manage communications initiatives for Columbus-based CrossChx, a healthcare startup dedicated to creating better patient experiences... Read More →
avatar for Maggie Ellison

Maggie Ellison

Director, Creative Experiences, Event Marketing Strategies
Spending her life in the world of marketing and more specifically, experiential marketing, Ellison currently leads the strategy, development and implementation of local, regional and national experiential marketing campaigns as the Director, Creative Experiences for Event Marketing... Read More →
avatar for Bryan Waddell

Bryan Waddell

Partner, Chief Operations Officer, Civitas
I thrive on the edge of creative development where emerging technologies collide with radical/disruptive ideas & generate solutions for them to become a reality. To put it simply, I bring digital to the physical world through making it tangible & get our clients excited about doing... Read More →

Tuesday May 3, 2016 1:00pm - 2:00pm EDT
Chase Basecamp at Vue - Main Stage 95 Liberty St Columbus, OH 43215
  Marketing

Attendees (220)