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Monday, May 2 • 1:00pm - 2:00pm
What content & influencer marketing is and why it matters for your business

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Marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Given the importance of peer recommendations and their amplification through social media, influencer marketing has become a widely discussed topic among marketers. Our panel will share stories of successful influencer campaigns as well as ways that you can leverage influencer marketing for your startup to build deeper relationships, more authentic connections, often without the need for large advertising budgets. 

avatar for Brian Zuercher

Brian Zuercher

Brian is CEO/Founder of SEEN and has spent his career building and fundraising technology companies and startup communities. The SEEN software platform and services help top consumer brands and agencies build and engage audiences on visual channels like Instagram, Twitter and more.Besides... Read More →

avatar for Carolyn Kent

Carolyn Kent

Director, Brand & Digital Strategy, Ologie
avatar for Melissa Rogner

Melissa Rogner

Marketing Director, Crimson Cup

Monday May 2, 2016 1:00pm - 2:00pm EDT
Chase Basecamp at Vue - Main Stage 95 Liberty St Columbus, OH 43215