Gen Z: the status-quo-challenger generation. The change-the-world generation. The true digital natives (sorry, Millennials). The world is buzzing about what Gen Z thinks, feels, does, texts, and tweets, but it's time for some real talk. Welcome to your Gen Z primer. It will help you understand what defines them: technology, family life, entertainment, education, and everything in between. We must explore new ways of connecting with them. They have a perspective, a voice, and a readiness to make a difference. We will share ways to engage tomorrow's college students.
