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Wednesday, May 4 • 2:00pm - 3:00pm
Marketing to Gen Z

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Gen Z: the status-quo-challenger generation. The change-the-world generation. The true digital natives (sorry, Millennials). The world is buzzing about what Gen Z thinks, feels, does, texts, and tweets, but it's time for some real talk. Welcome to your Gen Z primer. It will help you understand what defines them: technology, family life, entertainment, education, and everything in between. We must explore new ways of connecting with them. They have a perspective, a voice, and a readiness to make a difference. We will share ways to engage tomorrow's college students.

avatar for Carolyn Kent

Carolyn Kent

Director, Brand & Digital Strategy, Ologie

Wednesday May 4, 2016 2:00pm - 3:00pm EDT
Chase Basecamp at Vue - Main Stage 95 Liberty St Columbus, OH 43215