Columbus Startup Week

There is a fundamental disconnect between the way we build and market our businesses and what our customers, employees and stakeholders truly care about. As a result, most businesses are lost in a sea of sameness, spending money on advertising that doesn’t resonate and messages that will never connect. Having a great product or service is no longer enough to create the demand, attract the best employees or build the business you want. You need to understand why this disconnect occurs in order to overcome it, succeed and profit. In this presentation and panel, we will discuss what it takes to develop a strategy to stand out and talk with businesses who have pursued this path and are growing their businesses.