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Monday, May 2 • 10:00am - 11:00am
Strategy and Purpose: How to tell your story

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There is a fundamental disconnect between the way we build and market our businesses and what our customers, employees and stakeholders truly care about. As a result, most businesses are lost in a sea of sameness, spending money on advertising that doesn’t resonate and messages that will never connect. Having a great product or service is no longer enough to create the demand, attract the best employees or build the business you want. You need to understand why this disconnect occurs in order to overcome it, succeed and profit. In this presentation and panel, we will discuss what it takes to develop a strategy to stand out and talk with businesses who have pursued this path and are growing their businesses. 

avatar for Barry Chandler

Barry Chandler

Principal, Storyforge
Barry Chandler, co-founder and principal at Storyforge, specializes in business building, strategy and positioning. Since 2003, he has launched three (and sold two) strategic consulting businesses and worked with more than 500 businesses from pre-revenue startups to publicly traded... Read More →

avatar for Haley Boehning

Haley Boehning

Principal/Founder, STORYFORGE
As principal and co-founder of Storyforge, I help founders and CEOs achieve the clarity and alignment necessary to tell meaningful stories, so they can build businesses that matter. Prior to co-founding Storyforge in 2014, I spent 16 years with L Brands (NYSE: LB), most recently as... Read More →
avatar for Josh Harrison

Josh Harrison

Vice President, Improving
Josh Harrison serves as Vice President for Improving Enterprises where he is responsible for business development, talent acquisition, and building teams that create innovative software. He speaks regularly on emerging technology and its effect on business. Additionally, Josh has... Read More →
avatar for Aslyne Rodriguez

Aslyne Rodriguez

Co-Founder & CEO, Yokel

Monday May 2, 2016 10:00am - 11:00am EDT
Chase Basecamp at Vue - Main Stage 95 Liberty St Columbus, OH 43215